Core Web Vitals are a set of three metrics that measure the speed, interactivity, and visual stability of a webpage. These metrics are considered important ranking factors for search engine optimization (SEO) and can greatly impact your website’s performance in search results.
In this comprehensive guide, we will delve into the details of Core Web Vitals and provide you with actionable tips to improve your website’s performance.
What Are Core Web Vitals?
Core Web Vitals are a subset of factors that make up Google’s “page experience” score, which is essentially an evaluation of your page’s overall user experience. The three core metrics that make up Core Web Vitals are:
Largest Contentful Paint (LCP): This metric measures how long it takes for the largest content element on a page to load. The ideal LCP should be less than 2.5 seconds to provide a good user experience.
Cumulative Layout Shift (CLS): This metric measures how much a page’s layout shifts unexpectedly as it loads. A CLS score of less than 0.1 is considered ideal for a good user experience.
First Input Delay (FID): This metric measures how long it takes for the browser to respond to a user’s first interaction with a page, such as a click or a tap. An FID score of less than 100 milliseconds is considered ideal for a good user experience.
In addition to these three metrics, Google has announced that a fourth metric called Interaction to Next Paint (INP) will replace FID as part of the Core Web Vitals in March 2024. INP measures the time it takes for the browser to respond to a user’s next interaction with a page after it has finished loading, and an INP score of 200 milliseconds or less is considered fast and responsive.
To assess your website’s Core Web Vitals, you can find the relevant data in the “enhancements” section of your Google Search Console account.
Why Are Core Web Vitals Important?
Google has plans to make page experience an official ranking factor in its search algorithm. Page experience encompasses various factors that contribute to a positive user experience, including HTTPS, mobile-friendliness, lack of intrusive pop-ups, and safe browsing (free from malware). Core Web Vitals play a crucial role in determining the page experience score.
While a great page experience score won’t automatically propel your website to the top spot in Google search results, it is a significant factor among the approximately 200 factors that Google considers when ranking websites.
Therefore, improving your Core Web Vitals can have a positive impact on your website’s performance in search rankings and provide a better user experience.
Largest Contentful Paint (LCP)
Largest Contentful Paint (LCP) measures the time it takes for the largest content element on a page to load. It provides valuable insights into how quickly users can see and interact with the content of a page.
LCP differs from other page speed metrics because it focuses on the user’s perspective rather than technical measurements. It considers the time from clicking on a link to the moment when the majority of the content becomes visible on the screen.
To assess your LCP score, you can use tools like Google PageSpeed Insights or Website Checker. These tools provide real-world performance data based on Chrome browser usage, allowing you to identify areas for improvement.
Google has set specific guidelines for LCP speed, categorizing it into three buckets: Good, Needs Improvement, and Poor. Ideally, every page on your site should achieve an LCP within 2.5 seconds to provide a good user experience.
Improving your LCP score can be challenging, especially for large web pages or pages with numerous features. However, implementing the following strategies can help:
Remove unnecessary third-party scripts: Each third-party script on your page contributes to slower load times. Removing non-essential scripts can significantly improve LCP.
Upgrade your web hosting: Better hosting services generally result in faster load times, including improved LCP performance.
Implement lazy loading: Lazy loading optimizes how images load on a page by downloading them only when they become visible during scrolling. This technique can significantly enhance LCP speed.
Eliminate large page elements: Use tools like Google PageSpeed Insights to identify any elements on your page that may be slowing down LCP. Removing or optimizing these elements can enhance performance.
Minify your CSS: Bulky CSS files can significantly delay LCP times. Minifying your CSS by removing unnecessary characters and white spaces can help improve load times.
By implementing these strategies, you can improve your website’s LCP score and provide a faster and more engaging user experience.
First Input Delay (FID)
First Input Delay (FID) measures the time it takes for the browser to respond to a user’s first interaction with a page, such as clicking on a link or tapping on an element. FID is crucial because it reflects how quickly users can interact with your page.
While FCP focuses on the initial loading speed of a page, FID goes beyond that and assesses the time it takes for users to perform actions on your page. Google considers FID essential because it reflects real-life user interactions with websites.
Specific criteria determine what constitutes an acceptable FID score. Although FID technically measures the time it takes for an action to occur on a page, it emphasizes the time it takes for users to interact with your page.
For pages primarily focused on content, such as blog posts or news articles, FID may not be a significant concern. The primary interaction for these pages is scrolling or zooming. However, for pages that require quick user interactions, such as login or sign-up pages, FID holds great importance.
To improve your website’s FID scores, consider implementing the following strategies:
Remove non-critical third-party scripts: Similar to FCP, third-party scripts can negatively impact FID. Removing non-essential scripts can improve performance.
By implementing these strategies, you can enhance your website’s FID scores and provide a more responsive user experience.
Cumulative Layout Shift (CLS)
Cumulative Layout Shift (CLS) measures the stability of a page’s layout as it loads, also known as “visual stability.” It evaluates whether elements on your page shift unexpectedly during the loading process, which can be disruptive to users.
Ideally, your page’s elements should remain stable as the page loads, ensuring that users do not need to reorient themselves or accidentally click on unintended elements.
Google has specific criteria for CLS scores, categorizing them as Good, Needs Improvement, or Poor.
Minimizing CLS is essential for providing a seamless user experience.
To minimize CLS, consider implementing the following strategies:
- Use set size attribute dimensions for media elements: By specifying the dimensions of media elements, such as images, videos, and infographics, you ensure that the user’s browser knows the exact space these elements will occupy. This prevents sudden layout shifts as the page fully loads.
Reserve space for ad elements: If your page includes ads, ensure that they have reserved space to prevent them from suddenly appearing and pushing content around.
Place new UI elements below the fold: By positioning new user interface elements below the visible portion of the page, you avoid pushing existing content down, which may disrupt the user’s expected layout.
By implementing these strategies, you can minimize CLS and provide a more visually stable user experience.
Interaction to Next Paint (INP)
Interaction to Next Paint (INP) is a metric that measures the time it takes for the browser to respond to a user’s next interaction with a page after it has finished loading. This metric is similar to FID but focuses on the responsiveness of the page after the initial loading process.
These strategies help enhance the responsiveness of your page and provide a faster and more interactive user experience.
Final Thoughts on Core Web Vitals
Core Web Vitals are a crucial aspect of optimizing your website’s performance and providing a positive user experience. By focusing on metrics such as Largest Contentful Paint (LCP), First Input Delay (FID), Cumulative Layout Shift (CLS), and Interaction to Next Paint (INP), you can improve your website’s ranking in search results and enhance user satisfaction.
Remember that while Core Web Vitals are important for search engine optimization, they are just one of many factors that Google considers when ranking websites. Therefore, it is essential to prioritize overall user experience and continually strive to provide a fast, interactive, and visually stable website.
By focusing on Core Web Vitals and continuously optimizing your website’s performance, you can create a seamless user experience that will benefit both your users and your search engine rankings.