7 Best Keyword Rank Tracking Software of 2023

Keyword rank tracking software is an essential tool for anyone who wants to improve their website’s search engine ranking. These tools help website owners, digital marketers, and SEO professionals track the ranking of their targeted keywords on search engine result pages (SERPs).

By monitoring keyword rankings, they can identify which keywords are performing well and which ones need improvement.

Our Top 3 Picks

Want to get started quickly go with these top keyword rank tracking software.

• SE Ranking
• SEMRush
• SerpWatcher

SE Ranking is one of the best keyword rank tracking software tools available in the market. It provides real-time keyword rank tracking and offers a comprehensive set of features that include website audit, keyword research, and competitor analysis. SE Ranking is an all-in-one SEO platform that helps businesses of all sizes improve their online visibility and drive more traffic to their website.

Other popular keyword rank tracking software tools include SEMRush, SERPWatcher, Wincher, and Advanced Web Ranking. These tools offer a range of features that include interactive dashboards, website audits, keyword research, and ad visibility tracking. They also provide detailed reports that help businesses identify areas of improvement and optimize their SEO strategy accordingly.

Key Takeaways

• Keyword rank tracking software is essential for improving website search engine ranking.
• SE Ranking is a top-rated keyword rank tracking software tool that offers real-time tracking and a comprehensive set of features.
• Other popular keyword rank tracking software tools include SEMRush, SERPWatcher, Wincher, and Advanced Web Ranking, which provide interactive dashboards, website audits, keyword research, and ad visibility tracking features.

SE Ranking is a comprehensive keyword rank tracking software that offers a range of features for businesses, digital agencies, and SEO professionals. It is an all-in-one platform that provides 100% accurate real-time rankings of your website's keywords across major search engines based on country, city level, and region.

Best For Real-Time Keyword Rank Tracking

SE Ranking is best known for its real-time keyword rank tracking feature. With this feature, you can track your keyword rankings across all major search engines in real-time. This means you can monitor your website's visibility and track your progress in real-time, allowing you to make data-driven decisions to improve your SEO campaign.

Features List

SE Ranking has a wide range of features that make it one of the best rank tracking software tools available.

Some of its key features include:

• Website audit tool
• Keyword tracking
• Rank tracker
• Backlink monitoring
• White label reports
• Scheduled reports
• Mobile tracking
• Interactive Report
• Backlink checking
• Alerts
• Filter
• Tags

SE Ranking also offers a range of keyword research tools that can help you identify popular keywords, their search volume, and their difficulty score. This can help you identify target keywords and optimize your website for search intent.

Pricing

SE Ranking offers a 14-day free trial, after which you can choose from one of their affordable pricing plans. Their pricing plans are designed to cater to businesses of all sizes, from small businesses to enterprises. SE Ranking's pricing plans start at $31 per month and go up to $189 per month, depending on the features and number of keywords you need to track.

SE Ranking is a powerful and reliable keyword rank tracking software that can help you improve your website's visibility and organic traffic potential. With its range of features, interactive reports, and key metrics, SE Ranking is a must-have tool for any digital marketing campaign.

Best For Digital Marketing And SEO Professionals

SEMRush is best suited for digital marketing and SEO professionals who need to track their website's keyword rankings and monitor their progress over time. It is an essential tool for marketers who want to stay ahead of their competition and improve their website's visibility in search engine results pages (SERPs).

Features List

SEMRush has a wide range of features that make it one of the most comprehensive keyword rank tracking software in the industry. Some of its key features include:

• Keyword research: SEMRush provides a detailed keyword overview that helps businesses identify the most relevant and profitable keywords for their website.

• Competitor analysis: SEMRush allows businesses to analyze their competitors' websites and identify their strengths and weaknesses.

• Website audit: SEMRush provides an interactive report that helps businesses identify issues with their website and improve its performance.

• SERP features: SEMRush provides a detailed list of SERP features, including featured snippets, image packs, and more.

• Backlink analysis: SEMRush helps businesses monitor their backlinks and identify opportunities for link building.

• Rank tracker: SEMRush provides an accurate and reliable rank tracker that helps businesses track their keyword rankings over time.

Pricing

SEMRush offers three subscription plans: Pro, Guru, and Business. The Pro plan is best suited for small businesses and startups, while the Guru and Business plans are designed for larger enterprises and agencies. SEMRush also offers a 14-day free trial for all its subscription plans.

SEMRush's pricing is relatively expensive compared to other keyword rank tracking software in the industry. However, its comprehensive set of features and accurate ranking data make it a worthwhile investment for businesses that are serious about improving their SEO strategy and driving more organic traffic to their website.

Best For Daily Rank Tracking

SERPWatcher is best for daily rank tracking, as it provides users with daily updates on their keyword rankings. This feature allows users to monitor their progress and make necessary adjustments to their SEO campaigns. SERPWatcher also provides users with click and impression data, which helps them understand the impact of their SEO efforts on their website's traffic.

Features List

SERPWatcher offers a range of features to help users optimize their SEO campaigns. Some of its notable features include:

• Keyword tracking: SERPWatcher allows users to track their keyword rankings for their target keywords.
• Visibility tracking: SERPWatcher monitors users' website visibility on search engines for their target keywords.
• Keyword research: SERPWatcher provides users with a list of long-tail keywords that they can target to improve their organic search results.
• Website audit: SERPWatcher offers a website audit tool that helps users identify issues with their website that may be affecting their SEO efforts.
• Backlink monitoring: SERPWatcher allows users to monitor their backlinks and identify opportunities for link building.
• White label reports: SERPWatcher offers white label reports that users can customize and brand with their own logo and colors.

Pricing

SERPWatcher offers three pricing plans: Basic, Premium, and Agency. The Basic plan starts at $29.90 per month and allows users to track up to 200 keywords. The Premium plan starts at $39.90 per month and allows users to track up to 700 keywords. The Agency plan starts at $79.90 per month and allows users to track up to 1500 keywords. SERPWatcher also offers a 14-day free trial for users to try out the software before committing to a paid plan.

Overall, SERPWatcher is a powerful rank tracking software that offers a range of features to help businesses and digital marketers optimize their SEO campaigns. With its user-friendly interface, customizable reports, and daily updates, SERPWatcher is a great tool for small businesses, enterprises, and digital marketing agencies.

Best For Affordable Keyword Tracking

Wincher's pricing is one of its biggest selling points. It offers a 14-day free trial, and its plans start at just $10 per month, making it an affordable option for businesses on a budget. Despite its low cost, Wincher provides a range of features that help businesses track their keyword rankings, monitor their website's visibility, and analyze their organic traffic potential.

Features List

Wincher includes a range of features that help businesses monitor their keyword rankings and track their progress over time. Some of its most notable features include:

• Keyword tracking: Wincher tracks keyword rankings across major search engines and provides daily updates on ranking data.
• Interactive reports: Businesses can view their ranking data in an easy-to-read, interactive report that includes key metrics like clicks and search volume.
• Keyword research: Wincher's keyword research tool helps businesses identify popular keywords and filter them by search volume, difficulty score, and search intent.
• Backlink monitoring: Wincher's backlink checking tool helps businesses monitor their link building efforts and track their progress over time.
• Website audit: Wincher's website audit tool provides businesses with a comprehensive overview of their website's SEO performance, including on-page optimization, backlinks, and technical issues.
• White label reports: Businesses can customize their reports with their own branding and schedule them to be sent automatically to clients or stakeholders.

Pricing

Wincher offers a range of pricing plans to suit businesses of all sizes. Its plans start at just $10 per month and include features like keyword tracking, website audit, and interactive reports. Businesses can upgrade to higher-tier plans to access additional features like backlink monitoring and white label reports. Wincher also offers a 14-day free trial, allowing businesses to test its features before committing to a paid plan.

Overall, Wincher is a great option for businesses looking for an affordable and user-friendly rank tracking software. Its range of features and pricing plans make it an ideal choice for small businesses and digital marketing beginners.

Best For On-Demand Rankings

Advanced Web Ranking is the best keyword tracking tool for on-demand rankings. It allows users to check their keyword rankings at any time and provides fresh rankings on demand. This feature is particularly useful for businesses that need to track their rankings for a specific set of keywords on a regular basis.

Features List

Advanced Web Ranking is packed with features that make it a great tool for tracking keyword rankings. Here are some of the key features:

• Fresh rankings daily, weekly, and on demand
• Accessible from any device
• White label reports
• Competitor tracking
• Keyword research
• Local and mobile ranking tracking
• Integration with Google Analytics and Google Search Console

Pricing

Advanced Web Ranking offers a range of pricing plans to suit different needs and budgets.  The Pro plan costs $99 per month and allows tracking up to 1,000 keywords. The Agency plan costs $199 per month and allows tracking up to 2,500 keywords. Custom plans are also available for businesses that need to track more than 2,500 keywords.

Overall, Advanced Web Ranking is a great tool for businesses that need to track their keyword rankings on a regular basis. Its on-demand ranking feature, a comprehensive set of features, and affordable pricing plans make it a top choice for businesses of all sizes.

Moz Pro Keyword Rank Checker

Best For Keyword Research

Moz Pro Keyword Rank Checker is best for keyword research, allowing users to track their target keywords and monitor their performance on SERPs. It provides accurate and up-to-date data on search volume, competition, and keyword difficulty, helping users to identify the most effective keywords for their SEO campaigns.

Features

Moz Pro Keyword Rank Checker offers a range of features to help users track their keyword rankings and monitor their website's visibility on SERPs. Some of its key features include:

• Keyword tracking: Users can track their target keywords and monitor their performance on SERPs over time.
• Competitor analysis: Users can track their competitors' keyword rankings and monitor their strategies to identify gaps and opportunities.
• SERP features: Moz Pro Keyword Rank Checker tracks SERP features such as featured snippets, image packs, and local search results, providing valuable insights into search intent and user behavior.
• Website audit: Moz Pro Keyword Rank Checker offers a website audit tool that analyzes a website's on-page and off-page SEO factors, providing actionable recommendations for optimization.
• Interactive reports: Users can generate interactive reports that provide a detailed analysis of their keyword rankings, visibility, and traffic.

Pricing

Moz Pro Keyword Rank Checker is available as part of Moz Pro's subscription plans, which start at $99/month for the Standard plan, $179/month for the Medium plan, and $249/month for the Large plan. Moz Pro also offers a 30-day free trial for new users, allowing them to test the tool's features and capabilities before committing to a subscription.

In conclusion, Moz Pro Keyword Rank Checker is a powerful and reliable tool for tracking keyword rankings and monitoring website performance on SERPs. Its advanced features and accurate data make it a valuable asset for SEO professionals, marketers, and businesses looking to improve their online visibility and attract more traffic.

Best For Marketing Agencies

Authoritylabs is best suited for marketing agencies that need to track keyword rankings for multiple clients. It allows marketers to track unlimited domains and keywords, making it easy to monitor the progress of SEO campaigns for all clients.

Features

Authoritylabs offers a range of features that make it one of the most powerful SEO tools on the market.

Some of its key features include:

• Keyword tracking: Authoritylabs allows users to track keyword rankings on major search engines, including Google, Bing, and Yahoo.
• Backlink analysis: The tool provides backlink monitoring and analysis, allowing users to track the number and quality of backlinks pointing to their websites.
• Interactive reports: Authoritylabs provides interactive reports that allow users to view keyword rankings, search queries, and other key metrics in real-time.
• Local search tracking: The tool offers local search tracking, making it easy to monitor keyword rankings for specific geographic locations.
• Keyword difficulty score: Authoritylabs provides a keyword difficulty score, which helps users identify the most popular keywords in their industry and determine the level of competition for each keyword.
• White label reports: Users can create white label reports that can be customized with their own branding and sent to clients.

Pricing

Authoritylabs offers three subscription plans: Starter, Pro, and Business. The Starter plan is ideal for small businesses and individuals, while the Pro and Business plans are designed for larger enterprises and marketing agencies.

Users can sign up for a 14-day free trial of any plan before committing to a subscription. The tool is relatively expensive compared to other keyword rank tracking software, but it provides the most accurate ranking data and is well worth the investment for professionals who need the best possible data to optimize their SEO campaigns.

Conclusion - Keyword Rank Tracking Software

As the landscape of keyword rank tracking platforms continues to evolve, marketers can anticipate enhanced functionalities and a richer array of SEO tools at their disposal.

To elevate your website's SEO prowess, drive traffic, and amplify sales, consider these top-performing solutions:

• SE Ranking: Premier choice for real-time keyword rank monitoring.
• SEMRush: Ideal for digital marketing enthusiasts and seasoned SEO experts.
• SERPWatcher: Top pick for consistent daily rank tracking.
• Wincher: A budget-friendly option for robust keyword tracking.
• Advanced Web Ranking: Exceptional for retrieving on-demand ranking data.
• Authoritylabs: Perfectly tailored for marketing agency needs.
• Moz Pro Keyword Checker: The go-to tool for comprehensive keyword research.

Frequently Asked Questions (FAQs)