10 Best SEO Audit Tools for Improving Your Website

SEO audits are crucial for maintaining a healthy website, but they can be time-consuming and require a lot of effort. Luckily, there are numerous SEO audit tools available that can streamline the process and make it more manageable. After extensive research and personal experience, we have compiled a list of the top 10 best SEO audit tools in the industry.

1. SEMrush (Editor’s Choice)

SEMrush is a comprehensive all-in-one SEO tool that includes one of the best SEO audit features on the market. It performs over 130 checks during the audit, covering areas such as page speed, backlink profile, and security.

The reports generated by SEMrush provide valuable insights on how to improve your website’s ranking based on your target audience and their search behavior.

In addition to the audit tool, SEMrush offers a range of other features including backlink analysis, keyword research, competitor research, and social media tools. Their pricing starts at $120 per month with a risk-free 7-day trial, and they also offer a free version with limited features.

In our experience, SEMrush is the top choice for an all-in-one SEO tool and offers the most comprehensive audit capabilities.

– Performs audits using advanced features.
– Offers a free SEO audit for up to 100 web pages.
– Integrates seamlessly with Google Analytics.
– Scans for over 130 SEO errors.

– Has a bit of a learning curve.

Our Rating:
– Features: 5.0
– Support: 4.9
– Security: 4.9
– Pricing: 5.0

“One difficult part about the world of SEO is that things occasionally go wrong.” – Eric Enge, General Manager at Perficient Digital.

2. SE Ranking

SE Ranking is another all-in-one SEO tool that focuses on keyword research, on-page analysis, PPC research, social media management, and SEO audits.

SE Ranking’s audit tool crawls your website link by link, assessing its overall health, user experience, image optimization, meta tags, and more. It then generates a detailed report highlighting any technical or other SEO issues and provides actionable tips on how to resolve them.

SE Ranking’s pricing starts at $39.20 per month. In our experience, this tool offers everything you need for a thorough SEO audit to keep your website in optimal condition.

– Checks index status to ensure all pages are properly indexed.
– Tracks overall progress and improvements over time.
– Offers actionable tips to resolve SEO issues.

– Need to upgrade to access the white label feature.

Our Rating:
– Features: 4.9
– Support: 4.8
– Security: 4.8
– Pricing: 4.9

3. Nightwatch

Nightwatch is a powerful audit tool that is well-known for its accurate SERP ranking tracking in over 100,000 locations worldwide.

In addition to its rank tracking capabilities, Nightwatch offers a fast on-page SEO checker, the ability to discover broken links and missing metadata, the ability to compare website audits over time, and automated white-label reports.

Nightwatch’s pricing starts at $39 per month with a 14-day free trial. In our experience, Nightwatch provides a comprehensive audit tool, as well as keyword research and other SEO features to help you maintain a high website ranking.

– Integrates seamlessly with Google Analytics.
– Provides powerful rank tracking for real-time SEO ranking monitoring.
– Offers a free trial.

– Updates may occasionally cause issues.

Our Rating:
– Features: 4.8
– Support: 4.8
– Security: 4.8
– Pricing: 4.9

4. Serpstat

Serpstat is one of the most affordable and best SEO audit tools available. It offers a range of features including website audits, keyword research, backlink analysis, rank tracking, and competitor analysis.

Serpstat’s audit tool helps identify and resolve on-page issues such as meta tags, heading tags, redirects, and security issues. It also helps identify missing keywords and provides suggestions for improvement.

Serpstat’s pricing starts at $69 per month, and they also offer a free version with limited features. In our experience, Serpstat is a great SEO audit tool that helps identify broken links and offers an on-page optimization tool.

– Provides solutions for identified audit issues.
– Creates custom SEO reports for easy analysis.
– Analyzes content in comparison with top-ranking web pages.

– Keyword difficulty measurements may be inaccurate at times.

Our Rating:
– Features: 4.7
– Support: 4.7
– Security: 4.7
– Pricing: 4.8

“Content is what search engines use to meet user intent.” – Dave Davies, CoFounder at Beanstalk Internet Marketing.

5. Moz

Moz is a beginner-friendly all-in-one SEO tool that offers a range of features including rank tracking, backlink analysis, and keyword research. Its SEO audit tools provide user-friendly charts and other visualizations of audit results.

Moz covers both on-page and technical audits, making it a comprehensive SEO audit tool. It can detect issues such as broken links, duplicate content, HTTP status codes, and more.

Moz’s pricing starts at $99 per month with a 30-day free trial. In our experience, Moz is a great all-in-one tool for addressing technical SEO, on-page SEO, and other SEO issues with its powerful site audit tool.

– Provides an optimization score based on targeted keywords.
– Allows for in-depth link analysis.
– Offers great site audit tools.

– Has a learning curve for beginners.

Our Rating:
– Features: 4.6
– Support: 4.6
– Security: 4.6
– Pricing: 4.7

6. Google Search Console

Google Search Console is a free audit tool provided by Google that offers valuable insights into your website’s SEO performance. It allows you to scan your site for indexation, accessibility issues, and more within the last 16 months.

In addition to providing insights into HTML, broken links, and site content, Google Search Console also offers structured data analysis and other useful features.

In our experience, Google Search Console is one of the best free tools available for overall SEO analysis, including rank tracking, impressions, clicks, keyword performance, and more.

– Free SEO audit tool provided by Google.
– Offers automated alerts for critical issues.
– Provides customized audit reports.

– The HTML errors list may not always be up-to-date.

Our Rating:
– Features: 4.5
– Support: 4.5
– Security: 4.5
– Pricing: 4.6

7. SEO Powersuite

SEO Powersuite is a popular choice among small and medium-sized businesses. While it only offers four tools, it covers all essential SEO features, including rank tracking, online SEO audits, backlink analysis, and link-building.

SEO Powersuite’s pricing starts at $299 per year, but they also offer free SEO audit tools. In our experience, SEO Powersuite provides the basics needed for website performance, although it may lack some advanced features required by larger businesses.

– Offers audits for on-page SEO, off-page SEO, and technical SEO efforts.
– Provides a rank tracker for monitoring SEO performance.
– Features a simple-to-use interface.

– Requires downloading software for full functionality.

Our Rating:
– Features: 4.4
– Support: 4.5
– Security: 4.5
– Pricing: 4.6

8. Lumar

Lumar is a website crawler that provides technical SEO audit tools for analyzing your website’s health. It allows you to track competitors, improve your website’s overall user experience, migrate SEO settings, and more.

Lumar tests your XML sitemaps, tracks progress history and analyzes content quality, meta descriptions, page titles, and meta headers.

Pricing for Lumar is not very transparent, so you will likely need to request a price quote. Some users have reported paying $14 for the light version. In our experience, Lumar offers some of the best SEO audit tools, although it may not be affordable for everyone.

– Collects 16 months of search analytics from Google Search Console.
– Provides backlink data for URLs.
– Offers special audits for eCommerce pages.

– Pricing is not transparent.

Our Rating:
– Features: 4.4
– Support: 4.4
– Security: 4.4
– Pricing: 4.5

9. SpyFu

SpyFu is an SEO audit software that includes a range of digital marketing tools for keyword rankings, backlink tracking, and PPC research.

While SpyFu does not offer a dedicated website audit tool, it combines multiple tools to provide data on SEO campaigns, including keyword research and competitor analysis.

SpyFu’s pricing starts at $16 per month. In our experience, this tool offers excellent SEO services to help optimize your website’s performance.

– Highlights any unnecessary keywords that may be negatively impacting SEO.
– Compares content to competitors for improved optimization.
– Tracks SEO performance history over the last 15 years.

– The volume of data can be overwhelming for some users.

Our Rating:
– Features: 4.3
– Support: 4.3
– Security: 4.3
– Pricing: 4.4

10. Raven Tools

Raven Tools is a comprehensive SEO toolkit that offers website auditing tools, competitor analysis, SEO reporting, and more.

This tool covers all essential aspects of SEO, including technical and on-page audits, to help identify and resolve any issues. It also offers rank tracking and keyword research capabilities.

Raven Tools’ pricing starts at $49 per month with a 7-day free trial available. In our experience, Raven Tools provides key features for performing comprehensive audits on your web pages, as well as other useful SEO tools.

– Allows customization and scheduling of audits for convenience.
– Provides access to the dashboard across multiple devices.
– Allows tracking of SEO progress over time.

– Can be confusing for beginners.

Our Rating:
– Features: 4.2
– Support: 4.2
– Security: 4.2
– Pricing: 4.3

Buyer’s Guide for the 10 Best SEO Audit Tools

Before choosing an SEO audit tool, it is essential to consider several factors, particularly if you are on a budget.

When selecting the right SEO audit tool for your business, keep the following features in mind:

Competitive Features

Look for a tool that offers comprehensive analysis and covers all aspects of SEO, including on-page, off-page, and technical SEO. It should be able to identify and report issues such as broken links, duplicate content, and poor meta descriptions.


A good SEO audit tool should have an intuitive interface that is easy to navigate for both beginners and experts. It should provide clear, actionable insights rather than overwhelming users with raw data.

Integration Capacity

Ensure that your chosen SEO audit tool seamlessly integrates with other tools you use, such as Google Analytics or your CMS. This integration will provide a more holistic view of your website’s overall SEO performance.


While not all tools are free, it is important to find a tool that offers good value for its price. Paid tools often provide more comprehensive features and better support. Consider your budget and choose a tool that fits your needs and offers a reasonable price.

Frequently Asked Questions (FAQs)

How often should I run a site audit?

It is recommended to run a site audit once every one to two months. However, there isn’t a strict rule about the frequency of site audits. At a minimum, it is advisable to perform an audit once every quarter.

How long does a site audit take?

The time required for a site audit can vary. It can take anywhere from a minute or two to several hours. The duration depends on the size of your website. For small websites with only a few dozen pages, an audit may take a minute or two. However, for larger websites with hundreds of thousands of pages, it can take a couple of hours or more.

Are SEO audit tools worth it?

Yes, SEO audit tools are worth it. They can save you time and effort when performing necessary website audits. Website audits can help improve your website’s ranking, detect issues with technical SEO, on-page SEO, and off-page SEO, and provide valuable insights on how to fix those issues.

Final Thoughts on 10 Best SEO Audit Tools

In conclusion, we highly recommend SEMrush as the top choice for an SEO audit tool. SEMrush is a comprehensive all-in-one SEO tool that offers excellent audit features for checking page speed, security, backlink profiles, keyword research, competitor research, and social media tools.

Sign up for SEMrush today to conduct a thorough audit of your website and address any SEO errors that may be hindering its performance.

Our #1 Recommendation: Semrush

Overall Rating:
– Performance: Excellent
– Customer Support: Excellent
– Security: Excellent
– Pricing: Excellent

Key Features:
– Keyword research
– Website audit
– Competitive analysis
– Backlink analysis
– Local SEO tool
– On-page SEO
– 30-day free trial